About us
SixStar is a marketing agency whose members have over 15 years of experience dedicated exclusively to the cannabis sector. Some of the world-renowned brands that we currently work or have previously worked with include Dinafem Seeds, Humboldt Seed Organization, Alchimia, and Kannabia.
From our beginnings 20 years ago in the ‘offline world’, we have also designed content and marketing strategies for corporate clients such as Vodafone, Coca Cola, BBVA, and the airline Vueling.
An exciting journey that started two decades ago
Some people thought we’d gone crazy when we decided to leave behind the bustling streets of Madrid to move to San Sebastian (Basque Country) in search of ‘greener pastures’.
Not only did this decision involve a career change but also a choice of lifestyle. We decided to commit to a sector which was still in its early days of development, diving right into the cannabis industry in collaboration with one of the world’s most renowned seed banks: Dinafem.
Our objective was clear: to elevate the brand to the top, and to get all growers around the planet to learn about the high quality of their strains. What we didn’t know back then was that this life experience would also transform our lives at all levels.
Little by little, we learned to change the noise and stress of Spain’s capital city for the Slow Flow, the love for nature, surfing sunsets, and good food.
This process made us understand that finding that quality in certain aspects of our personal and work life was much more gratifying. A leitmotif that we also transferred to our business model, as we believe that stress, FOMO, and competitiveness often lead to the wrong decisions being taken, which can later translate into poor results.
Because living in a northern region with a northern climate can have its ups and downs: the environment can be as hostile as it is beautiful. We learned to persevere and to endure the rainy winters, which are essential for the mountains to have that unmistakable green covering in spring. We understood that ‘staying’ and committing to something that would bring us greater satisfaction in the long term would give a greater meaning to our lives than any immediate gratification. We adopted values and tools which have helped us to better address and manage the crisis situations of our customers, as well as shaping us on a personal level, giving us a perspective to understand what really matters in life.
Our family has continued to grow in the last decades, and we are happy to say that we have been able to maintain and transfer this ‘culture’ to all its members. We are a team who shares the same values, and that’s exactly what we offer our clients: quality, experience, and integrity.
WHY CHOOSE SIXSTAR
The cannabis industry as we know it is only a few decades old. Many things have changed since its beginnings in the 1980s, when an emerging market began to flourish in the Netherlands. Today, this is an internationally established sector that continues to grow.
There’s no doubt that the legal framework has determined both the structure and the communication strategy of the firms in this sector. When all of this started, there were virtually no specialised media, and very few books offered information on cultivation. The cannabis culture was being forged through word of mouth.
In that context, the companies that emerged operated in the ‘underground’ scene, and their means of communication were limited. Even so, these projects flourished tremendously due to the high demand and the low level of competition that came from the risk that this activity implied.
However, as cannabis legalisation has become a reality in many countries, a large number of these companies have been pushed to take their communication to the next level, with marketing becoming an essential tool for them to survive in today’s market.
We are experience
The SixStar team has a secret ingredient that differentiates us from all other agencies: not only are we communication and marketing professionals, but we also have more than a decade’s exclusive experience in the cannabis sector. Years in which we have accumulated knowledge about all the many aspects of the cannabis plant, in addition to the specific needs and characteristics of the different users and growers.
Our team includes different professionals with truly diverse profiles, which helps us cover the various areas required by the cannabis firms. Journalists; breeders; biotechnologists; marketing, SEO, and communication experts; translators; graphic designers; professional photographers… A colourful ‘melting pot’ where we all have something in common: a wide experience of working in the cannabis industry and a great passion for what we do.
We believe that higher quality can only be achieved through specialisation. That’s why we have spent years improving and adapting our skills to the needs of the cannabis companies:
We know how
to communicate everything related to cannabis
Including its more scientific side, for those companies dedicated to either the biotechnology or the pharmaceutical sector. We do this through both written texts and social media.
We can be responsible for part of the work or take charge of the whole chain
For instance, we can produce an SEO analysis report on the topics that interest our target audience; we can develop content that meets those SEO criteria; and have it translated into all the required languages.
We know how to locate the agents involved in the sector
Products, brands, media, and influencers. We can work autonomously or in coordination with the client’s internal team.
We offer
a close business model
Maximum involvement with the customer, which can be scaled up (activating or deactivating services as needed) and, above all, highly effective in achieving results.
