Our services
We provide you with all the tools that you need to raise your brand to the next digital level: SEO, content creation, email marketing, translations, etc.
We know that every client is unique. This is why we create customised plans based on a study of the needs of each business.
Content creation
Content is key for SEO positioning. The cannabis market is particularly demanding, with users who highly value the authenticity and expertise of the companies. Therefore, it is vital to create quality content which reflects the values and know-how of the brand.
We are familiar with every nook and cranny of the broad topic tree surrounding cannabis. We have gathered the best team of expert writers with incredibly varied profiles. From biotechnologists to experienced breeders, they all have something in common: their passion for this ancient plant
We’ve been lucky enough to set out on this amazing journey from its very beginning. We have witnessed the germination of this industry from its most underground base, seeing it flourish until becoming the potential international legal market that it is today. And we are thrilled to be part of this new paradigm!
For more than a decade, we have been creating marketing and communication strategies for the most cutting-edge companies in a constantly changing industry.
Specific communication
strategies for companies
in the biotechnology sector
Thanks to the new legal framework, science can finally focus on the study of cannabis and the development of techniques for the improvement of both cannabis strains and products. The communication between the companies and the public is one of the great challenges of this new era.
Modern techniques can prove difficult to understand for an audience with no scientific background. This can lead to confusion or even misinterpretation of the information.
Thanks to the R&D carried out by new companies in this sector, innovative products are being created and introduced in the market at a rapid pace. Nowadays, technology applied to the development of new, more stable strains enables the creation of ‘à la carte’ varieties to cover all kinds of specific needs.
Therefore, it is crucial to match innovation with the right communication strategies to help the general public understand complex concepts.
SixStar has a team of biotechnologists specialised in the cannabis sector who are also trained in scientific communication. They are able to translate this technical information so that users can understand it in the best possible way
Content translation:
international projection
The worldwide regulation of cannabis advances in an unstoppable way, releasing new markets that once seemed completely out of reach.
Our translation department brings that strategic content closer to all audiences, because there’s nothing more important than speaking your client’s language!
Social media:
making content go viral
Navigating the intricate waters of social media can be overwhelming, and even more so when it comes to the complex scenario that cannabis companies are faced with.
We have in-depth knowledge of all the hidden corners and challenges of these constantly changing platforms. We can help you design a strategic plan for your company to gain visibility on social media, for both ‘mainstream’ networks, which have greater restrictions, and for those that are specialised in cannabis.
We have a network of influencers and agents who have a great presence on all types of platforms, including GrowDiaries, Instagram, and Telegram.
SixStar believes in the power of talent and creativity. Our team is formed by enthusiastic professionals who are ready to face any challenge
Media consultancy
and communication plans
To stand out in an increasingly competitive market, it is essential to have a good communication and marketing strategy: everything starts with a media plan, which is the route that marks the channels through which the message is delivered to your target audience.
Whether you have a new project or want to take your company to the next level, SixStar helps you create the right strategy for your needs.
Media consultancy firms are effective in detecting possible obstacles that may be preventing your company from reaching its full potential. They open new paths towards more effective communication, which translates into an increase in sales.
On the other hand, a media plan lays the foundation for building a dialogue that truly reaches your target audience.
We conduct a comprehensive study of both your company and the market that you want to project your business towards. This way, we can help you communicate through the right channels to access your audience more effectively
SEO: Positioning in
search engines
Search Engine Optimisation (SEO) has become the main concern for the brands in this industry. The restrictions that reduce the visibility of cannabis companies in Google means that some tools like paid advertising aren’t always an option.
However, quality content, which is valuable for the user and is optimised for positioning purposes, can help certain companies appear in search rankings before others.
At SixStar we have SEO experts with in-depth knowledge of the difficulties that the algorithm presents for companies in the sector. Our SEO strategies include:
Cannabis photography:
An image is worth a thousand words
Whoever invented the term ‘cannabis porn’ knew very well that fans of this plant take great delight in appreciating the macrophotographs of its resin-laden trichomes, its compact and sticky flowers, and its morphology, which all change according to genetics and even phenotype.
Whether to showcase your facilities or products, or to capture what happened at an event, you can count on our professional cannabis photography service.
Our photographers have been capturing the beauty of this ancient plant for decades, and we are proud to say that their images are some of the best in the industry
This is a great way to obtain original photos that cannot be found in image banks (something that the algorithm takes into account when positioning your website), and to create visual material to show the quality of your products / services to the world, thereby attracting more traffic to your website and social media.
Communication for CBD firms
Are you looking for a strategic partner to help you tell the story of your CBD product company? At SixStar we specialise in setting your business apart from the competition, and in developing a spirit of trust and goodwill for your target audience. We do this through the development of proactive media management and the creation of a brand image through powerful strategic messages, to build a community of loyal clients who love and use CBD oil, hemp, hemp oil, or CBD products.
Think of it as building your digital footprint, so that users can easily find your business and have a clear and safe experience. This is where it’s critical to work with an agency that can help you navigate the confusing web of regulations surrounding the emerging CBD market, a new industry where legislation and public opinion are just beginning to catch up.
